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"How to Make a Mobile Website"

Making your website mobile ready should not cost you a fortune and it shouldn’t take you more than 30 minutes to take the website you already have and make it a mobile ready website.

Why is making your website mobile ready so important? Their are several reasons, but let’s look at what we feel are the 3 most important reasons to make your website mobile friendly.

1. User friendly experience: Consumers are 51% more likely to purchase from retailers that have mobile- specific websites and over 80%
2. Google Mobile Search: Smartphone usage is soaring. Predictions that by 2013 50% of all local searches will be done using smart phones.
3. Will Google penalizes non-mobile ready websites?: Normal web sites won’t be penalized, but mobile web sites will receive preferential treatment if the search is coming from a mobile device. It seems to be true there are ‘Mobile-specific’ bots out there crawling the web for mobile-enabled web sites. If you strive to get top listings in Google and your site is not readable on a mobile phone without expanding it, then Google will give preference to other websites that have mobile phone friendly sites.

We often hear people say, “my website is mobile friendly”, then we look at it and discover we have a different opinion about what a mobile ready is. If you have to zoom, scroll left or right and do not have simple buttons (“Tap to call”, “Tap to Map” “Tap to email” are a few), then your website is NOT mobile ready.

Truth is, “90 percent of websites not ready for mobile use.”

Seriously, what site would you rather use on your mobile device?

A simple solution to creating a professional looking mobile ready website is to use the website you already have, but use a tool that will allow you to remove the “clutter” and create a very specific user experience. Create “action buttons”, such as “click for map”, “click for coupon” “click to call”, “click to e-mail us”, and many more that will drive more traffic your way!

So where should you start? Here is one of the better tools we have found to make a mobile ready website from the website you already have.

Here is one good reason why:  ”Google teams up with Duda Mobile to offer businesses a free mobile website for one year!”

Here are a few features why:

• Optimize your website for phones with a web browser: Converts your existing website into a mobile friendly site
• Automatically syncs with your regular website: Any changes you make to your regular website are automatically updated in your mobile site for free!
• Dozens of great looking templates to choose from: Select from a variety of mobile website templates designed to WOW your site visitors!
• Built for non-techies: Not a website designer? No problem. Duda makes it easy for anyone to create a mobile site!
• Optimized for all smart phones: Works on major smartphones including iPhone, Android, Blackberry and Windows Mobile
• Click-to-call: Add a click-to-call button to make it easy for your customers to contact you!
• SMS your business: Make it simple for mobile site visitors to text your business info!
• Mobile Map with Directions: Add a mobile map to your site with step-by-step directions to your business
• Free Mobile Analytics: Keep track of all your mobile website traffic and site visitors!
• WordPress friendly: Have a site built in WordPress? Duda is built to handle WordPress sites seamlessly!
• Simple and FREE!

Features	BASIC (FREE) Ideal for Everyday Internet Users	PREMIUM ($9.00/MONTH) Ideal for Businesses and Professionals	HIRE A PRO ($499 first year, then $86.40/Year) Let Us Build it for You
Pages	10	Unlimited	Unlimited
Bandwidth	500 MB	Unlimited	Unlimited
Hire a Pro
Advertisements	With Ads and Duda Footer	Ads Free & Customizable Footer	Ads Free & Customizable Footer
URL	Duda URL (dudamobile.com/yourcompany)	Your Own Mobile URL (m.yourcompany.com)	Your Own Mobile URL (m.yourcompany.com)
Support	Community Support	E-mail Support	Phone and E-mail Support
Mobile Site Analytics
Click-to-Call
Maps & Directions

Click here to turn your website into a professional looking mobile ready website and start watching your mobile anaytics soar to new heights!

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Here are the facts. Mobile advertising is exploding and is going to hit $3 billion by 2012. A Comscore study revealed that 25% of mobile phone users participate in at least one (and up to 10) SMS (text) marketing program monthly. With Advertising Spending increasing, it gives analysts a good indicator of where an industry is headed. Given this rising estimate, it is quite clear that the Mobile segment is going to be highly significant.

Having a website alone will not cut it on mobile, you should have a completely separate website for mobile users. The major differences are:

Available to all: Your mobile website should be easily download-able and run on any phone with a browser. This simply means that you have removed any apps that needs to be downloaded to a cell phone that will ruin any users experience.

Easier to Browse: A mobile website should be relatively easy to browse for the user. Tabs should be easier to see and “tap”. This will also allow you to focus your visitors on exactly what is relative and important to the user.

Tap for a Map: When people are searching from their mobile devices, they are typically looking for a specific product, contact info and/or directions to your location. With a Mobile Website you can easily add a “tap” for contact info or “tap” from a map using Google maps.

Though there are several apps available to turn your website mobile friendly and certainly their will be more to come, but here are few tips and steps you can take today so you can begin to make the conversion.

Create a mobile optimized website that your website visitors will love!

Create a Mobile site for FREE! - Customize your website for cell phones with one of many free mobile site templates. This free mobile site creator also offers a variety of must have features to help you get the most out of your mobile website and provide a high quality browsing experience to your visitors.

• Mobile SEO optimized with description and keywords.
• Optimized for all smart phones – Works on major smartphones including iPhone, Android, Blackberry and Windows Mobile
• A click-to-call button to make it easy for your customers to contact you.
• WordPress friendly! Have a site built in WordPress? Duda is built to handle WordPress sites seamlessly!

Other Cool Mobile Website Tools!

Create a Savvy Business Card: These are extremely flexible Mobile Business cards that you can text to people! These cards are SEO friendly as well as provide a plethora of information to your client about your companies services, contact info, map location as well as a ton more information that you wish to share, all in a easy to use mobile friendly application.

Give it a Scan!

Create and Use QR Codes: QR codes are being used more and more and the nice thing about QR codes is that you can have as many as you want and drive targeted traffic to any mobile landing page you like! You can also set up QR codes that will instantly text several things including your business card or specific product information. Really the only limitation on what can be done here is your imagination.

Tap to Phone Link: When creating a Mobile Phone Website, depending on what tool you are using to create your mobile site, you will want a “Tap to Phone” link to make it easy for people to contact you. Here is the html code to create that link if needed:

<a href=”tel:555-555-5555″>555-555-5555</a>

Need assistance creating a mobile site or mobile campaign using QR codes and mobile text messaging? Contact Peak Reputation today!

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With the advent of social media platforms there has been a war of sorts that exists in the marketing world. While many have developed their strategies within the Search Engine Optimization (SEO) field the social media marketing strategies are gaining in popularity. Which is better?

If your business is in products or services, some recent studies have shown that more than 60% of consumers do research before they buy. Their research starts with a search of the internet for information on pricing, quality, and overall good review ratings from previous buyers or users.

You can easily buy a spot at the top of the search results pages by paying for a sponsored link on page one. Your reputation will depend on reviews and customer comments. Since it isn’t possible to respond to complaints or dissatisfaction right away, your brand could suffer negative consequences, even if they aren’t deserved. The negatives will come up in the search pages as well as the positives.

Using Social Media Platforms to Promote Your Brand.

Using social media platforms to promote your brand also has its virtues. Studies show that approximately three-fourths of buyers who research a product or service on social pages or Twitter tend to follow the advice of other users to make their purchase decisions.

Putting up a page on Facebook, for example, can promote your brand by asking for ‘likes’ of your page. The exponential factor here is great for spreading the word. You can also give quick response to unhappy customers, putting out the fires as you go along.

So what’s the answer to which platform is better?

The answer is neither or both. Finding a good balance between the two is an excellent way to promote your brand to users searching the internet for a product and to promote it through a less formal and more personal social media page that allows you to interact with your consumers.

If businesses have learned one important lesson it is the importance of responding quickly to customer concerns. This gives you a personal touch that other businesses may be lacking.

Build your marketing strategy to include both SEO and social media. Use keywords in the traditional SEO marketing, but use them when you create your social media pages as well. Both are reasonable in cost and have a decent return on investment when done correctly.

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Social media is an ever evolving platform for getting your message across. Each year brings newer and better ways to communicate. The big winner for 2012 may be somewhat different from personal instant messages. Video posts are increasing in popularity and are projected to be the ‘it’ marketing media of choice.

Video Apps Becoming a Major Social Media Player

The statistics are indicative of serious growth in the video industry.

• Every day for example, nearly a third of all adults share, watch, or make videos.
• A whopping 70% of adults participate in some fashion in the online video platforms.
• As of just 5 years ago, only about 40% were known to participate so the numbers are growing dramatically.
• On the YouTube channel more than one trillion videos were viewed in just the last year alone.
• To put the production of video in perspective, imagine that 48 hours worth of video is uploaded for every minute of the day every day.

Using Video to Advertise

Using video to advertise your products is quite efficient. Consider that in the past a television commercial was created at great expense. Running that commercial message was also very expensive and the return on the investment could be marginally positive. With YouTube or other video channels as your platform the expense is dramatically lowered, while your potential viewers can be extensive especially if your ad goes ‘viral,’ meaning it grows exponentially as more and more viewers find it to be share-worthy.

When there is such an obvious interest in a media platform, it’s best to take advantage of it while you are able and don’t be left behind. Today’s media changes so quickly that in order to keep up we must advertise where our products and services are most likely to be seen and the word spread. Catchy titles for your videos are essential as the public looks through the listings and all they see is a thumbnail still shot from the video along with the title.

There’s a trick to drawing attention in that way because you need to entice them to view your whole message. Since this may involve a bit of time and patience on the viewer’s part while the video loads, they must be motivated to stay with it and see it through. The impact you can make with video messages is worth the trouble, though. It’s much like television ads that have so much influence on the public’s consumer purchasing habits.

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Social Media Websites in your marketing strategy can furthermore foster social sharing and exponentially boost exposure, according to Quick Sprout. And, finally, they can boost SEO by driving traffic from a social media platform to the business’ website. Most of the time this occurs indirectly: a consumer comes across a business’ Facebook page or Twitter account, gets interested in something that they read, and then makes the conscious decision to check out the website for themselves.

Unfortunately, businesses often neglect to insure this connection between a social media page and a website. Sure, they highlight the same products and ideas on both platforms. And, of course, they will provide a link to the website from the Facebook page and a link to the Facebook page from the website. But they don’t actively encourage the movement of users from one place to the other. They don’t make it easy for consumers to directly and indeliberately jump quickly between the two. This is a missed opportunity to increase traffic and SEO.

But a site manager can correct this problem by working to integrate his business’ social media platforms more directly with its website. Here are a few tips for making that happen:

1) Stress the Connection on Landing Pages

Businesses often don’t want to put blatant links to a Facebook page on their site’s homepage. At the same time, visitors that access a given Facebook page are more likely to go straight to that profile’s wall feed when they arrive, meaning that any link to a website is hidden away in the info tab. The solution? Make landing pages on both platforms that explicitly link between each other. On Facebook, this landing page can take the form of a welcome screen. You can use a service like Pagemodo to quickly create such a screen for free.

2) Keep Your Website URL Current on Social Media Platforms

Companies that correctly utilize Facebook and Twitter will be regularly posting wall updates and tweets, respectively. A visitor to the Facebook page or the Twitter account will see the most recent updates and they may scroll through the previous dozen or so, but they likely won’t look too far into the past. So integrating your website link into such posts requires following a simple two-part strategy: first, make sure that you mention your site URL in updates where it is applicable. Second, don’t forget to do this on a frequent enough basis so as to insure that the URL stays near the top of your social media feed.

3) Make Visitors Work For Desired Content

When visitors view your Facebook page, they are most likely to be intrigued by several specific sorts of content. They may be interested by a promotion or a promised discount. They may want to read a post you have written or a news story you have found, but they are even more likely to be interested in any videos you’ve uploaded. These more “desired” content types – promotions, discounts, and videos – should not be embedded or described in full on your Facebook page. Instead, give a teaser description and a link, and force visitors to travel over to your website if they want to learn more.

Hopefully these tips can help you better integrate your social media accounts with your website. While the two platforms may perform different functions for your business, making them better connected can only strengthen them from a marketing and SEO perspective.

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Go figure… the giant of the search engine world, Google, has come up with a way to incorporate social media with search engine optimization. Their plan is working and may cause a real upset in the social media world, especially where businesses are concerned.

The primary reason for a business to become involved with social media is to spread the word about what they do and what they are up to in a friendly environment with very little cost to operate.

The use of Google Plus may become necessary for businesses to participate
in when they lean toward social media pages.

Up until now the primary social media outlet has been Facebook. Twitter followed with a unique way of sending messages and receiving news from followers all over the world. Google has now provided an alternative called Google Plus. It’s similar to Facebook in that businesses create pages and enlist their fans to ‘like’ their pages, which creates an instant network that grows larger and larger exponentially.

Google+ Changes the Game

The difference in the two is that Google Plus has the added advantage of search engine optimization along with the ability to post, blog, show photos, and run videos. Since Google is its own huge search engine, they can rank their Plus users to give them better position.

PageRank Gets a Tweak

PageRank, a brainchild of Google, allowed Google users to see the very best results in their searches. Since votes for rank relied on a whole page’s vote, that method has needed tweaking, since social media has changed the way we search from looking for whole pages to finding posts, blog entries, pictures, videos, and other smaller pieces of a page that are relevant to what is being searched for.

When that changed, of course Google was quick to change the way they do business, too. They developed their own form of social media page that closely mimics the other highly successful one – Facebook. They chose not to reinvent the wheel, but to simply make it better, easier to negotiate, edit and publish, and they improved the way each item or post is ranked in their search engine. In fact, they also integrated the Twitter system into how they operate. They have come up with a way to entice business to utilize and seek better search engine ranking by using their social media option.

Google is Watching User Habits

The plan may be to incorporate the Google Plus social media users’ habits into their algorithm for ranking. They have a gigantic data base through AdWords and all of the other arms with which they reach into just about every aspect of the internet experience and they can use that influence to increase search ranking for their users.

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Keeping up with the latest features on Facebook is crucial to your social media success. When they offer a new way to communicate with fans and friends, it’s wise to check out the process, cruise around and see what it looks like on other pages, and then preview it for your own page. They make it really easy to transform your standard page into the new Timeline interface page.

Find the button that says ‘Get Timeline’ and click on it (or go to Facebook.com/timeline). Don’t worry. You’ll have a full week to preview it and to tweak it to your specifications before it goes public. Nobody will be able to see the Timeline pages except you until you are ready to show it off. When it looks like what you envision and is ready to be published, simply click the button that enables the ‘publish now.’ At that point it will be visible to all who visit your page.

Edit Before Publishing

If you believe that there will be no need to change or edit anything before you go public with the Timeline, simply click the ‘Get Timeline’ button, and then click the ‘Publish Now’ button. It’s really that simple. This is fine for those who just want to change the configuration of your page to reflect the latest options.

To edit before publishing, go to the ‘About Timeline.’ Click on ‘Get Timeline’ from that page. A business presence will always require more care, so you can use your 7 day edit period to fix anything you want to look different, or to give the page a better and more professional look. Use the week you have before publishing to edit the page, set your privacy settings, and make your determinations for which items will be seen by any and all and which will be exclusively seen by your closest friends and family.

To edit, simply scroll through your page and remove or edit anything you wish to change. A dropdown menu will come up if you roll your cursor over the item you want to change at the upper right corner of the item. Choose the action from the options. You can change or add locations, change dates, or even make certain items disappear or hide.

Some posts can be featured if you wish by clicking on the star next to the pencil icon at the left of the item. That item will become larger and more obvious. When you’ve finished and are satisfied with your edits, simply press the ‘Publish Now’ button and your new Facebook Timeline page will be live.

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How can Google Plus possibly compete with the Facebook giant? It’s simple. And that’s exactly how they’ll do it. The two are now both considered the best places to do some pretty thorough communicating with all those who may have an interest in your business.

Google+ Has Awesome Features

Like Facebook, Google Plus has pages that feature posts, photos, and blog spaces. Like both Facebook and Twitter, you can collect those who ‘like’ or ‘follow’ you and put up pictures and videos to enhance your posts. There is a difference, though. Google’s offering is easier to navigate and edit when categorizing people in your list. On Google they’re called Circles. It’s a paradigm that features an easy drag and drop way of organizing those you want in one category or another, or possibly both. This is where your Circles will overlap.

Google+ Circles

Google Plus allows you to use a one click method to place your co-workers and associates in a category, also called a Circle.

• Your friends would go into another Circle, and family, still another.
• There is no reason to create lists as you would with Twitter or groups as you do with Facebook.

These often difficult and laborious organizing chores are a thing of the past if you begin to use Plus. While you may still need to keep your Twitter followers and your Facebook friends or fans, the move to Google Plus will be a natural once you attempt to use it.

Google+ Status Updates

The other way that Google hopes to snag businesses is by requiring only one click to publish photos, videos, and posts, called status updates. You can choose which Circle to show your items to en masse. Have a photo album of your 1975 high school class reunion and want only friends to see it? Simply click to send it to your Circle of friends and remove the apprehension of what your business contacts might think of it. They don’t need to see your personal items at all unless you want them to.

Google+ Hangouts

Another feature of Plus is the Hangout, which will rival, and threatens to overtake the communication guru, Skype. It’s a video chat that allows live communication. With photos integrated through the Picasa photo service your logos, photos, technical drawings, and more will be seen with clarity and be very easy to upload into your page and share with whomever you choose with a click of a button.

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You may have heard of affiliate marketing. What is it? Affiliate marketing is a program that allows you to place links on your website that direct buyers to other companies’ sites. If a sale occurs through the link you specifically provided, you earn a percentage of the sale.

There are literally thousands of companies with affiliate programs for you to choose from. You’ll apply to those that interest you, or that are similar in genre to what your site is all about, and the rest is automated for the most part. You won’t see instant riches, but you will have the opportunity to create an additional stream of income without doing more than setting up the affiliate’s links on your site. This creates residual income.

You can create a website if you don’t have one. Add the affiliate links and/or images to your site. Create an information blog that discusses the product they are selling. This should attract attention to the link, and once the link is clicked on by your reader, it’s possible that a sale will be made. Because the customer bought the product by reading your information and clicking through to the product you’ll receive a portion of the sale, similar to what a commission would be.

These programs are easy to operate once set up. You will do no selling, you won’t collect money for the products, and you won’t ship them. In fact, you won’t do any product handling at all for affiliate sales. You simply attract attention to the affiliate’s link.

There are just a few steps to affiliate marketing.

1. You’ll find a good program that helps you to keep track of your affiliate links and the income that comes in from each one. Most of them use a dashboard type format that makes it easy to see what’s happening at a glance. Once you are up and running, you’ll analyze your results frequently. This will tell you which campaigns are working most successfully for you and which need to be adjusted for better performance.
2. Then you’ll create a website or blog on which to place the affiliate links.
3. The next step is perhaps the most difficult. Driving traffic to your affiliate links is best done with a marketing campaign that utilizes keywords and phrases according to their search popularity. If you have expertise in search engine optimization, you’re all set. If not, you may want to hire someone who does as this may be the most important part of your operation.
4. The most important part is not to give up! Remember, if it was easy, everyone would be doing. What seperates the winners for the “gave-uppers” is the that winners kept going even when they did not see immediate results. Using SEO, Blogging and Social Media are all a marathon and not a sprint.

Make Money with Your Blog from Text Links

Here Are a Couple You Can Start With

• Ucontext – This is an affiliate program for Clickbank and will add text links to relative products automatically.
• is another program to add links to your text.

Promoting Your Site Using Social Media

“Whatever niche your in, provide your followers with informative, relative, consistent articles and if you’re using Social Media, be sure to pay attention to your followers and communicate with them often. Nothing is worse that someone finding your Social Media site with nothing on it but links to your offers. You will find that sharing other relative posts from even your biggest competitors will not hurt your traffic, but actually help it.”

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When we are out and about talking to new businesses, we still here some that do not believe and/or will discredit the ability of Social Media and SEO campaigns to have any real effect on attracting viewers to your website. This may be a result of do it yourself ad campaigns or because many ‘pop up’ companies out there make promises that they can’t possibly keep. Frustrated business owners with limited marketing dollars spend money on these campaigns that may not be properly formulated or run and are disappointed with the results, or lack thereof.

• Social Media and SEO is quite effective when done correctly. All parts of the process must be executed or there will be little success.
• The campaign must be based on information gathered and a reading of what competitors might be doing.
• The planned posts to the website or social media must then be consistently posted and then monitored for effectiveness.
• Complex systems exist that tell SEO and Social Media Managers what works and what doesn’t so they are always tweaking and turning your plan and strategy this way and that.
• The internet is constantly changing and one must keep up with the movement.
• If your SEO campaign does include Social Media, you might want to try again using newfound information and a reputable professional SEO company that does it right.

Your campaign’s real success will depend on how well you and your chosen SMM & SEO professional run your scheduled entries and more importantly, what your competition may be up to. If the other businesses in your field run regular contests, make consistent blog entries, and provide lots of new information on a constant basis, you will need to keep up with them or surpass them to bring attention to your product or service.

When readers get used to seeing your new blog posts or articles, you must keep it going, don’t stop! We see too many “do-it-your-selfers” that start and abandon. This will not make you look good if you haven’t had a post in months or even weeks. It takes a little time to grow true followers and when you do, that is when your campaign will start to sing. (See our Top 8 Things You Can do to Kill your Social Media)

One of the biggest reasons campaigns don’t work is that posting drops off as the viewers start to get used to seeing them. If you can’t make the commitment or you find that it has become tedious or too much work, by all means, enlist the help of the professionals that have a Social Media Marketing experience and cane develop a plan that includes both your Social Media and your SEO. It’s what they do every day.

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