There are some things that should be done to achieve a good level of SEO for your pages. Make sure that your chosen SEO manager has a good grasp of basic knowledge.

After you appoint someone as your SEO company guru, be sure to give them these tips to use if they don’t know them already. These are the basic tricks of the trade that those in the know use regularly when they plan and implement their SEO marketing strategies.

Page Title

Your Page Title may be one of the most important factors for SEO success. It must be relative to your article, but also contain good keywords and/or keyphrases that are also ‘sprinkled’ throughout your article.

First, change the default settings in Worpdress to make SEO friendly URLS. You can do this by simply going to SETTINGS -> PERMALINKS from your control panel and change the Permalink Settings to a Custom Structure like /%category%/%postname%/

Here are two great plugins to help enhance your Page Title and overall SEO success:

• All in One SEO Pack: All in One SEO Pack Pro is the most powerful tool for managing your SEO. Packed full of features and easy to use, providing you with a simple way to improve your search ranking!
• SEO Slugs: Removes common words like ‘a’, ‘the’, ‘in’ from your titles post slugs to improve SEO.

Now name your pages wisely to reflect the best chance of noticeable recognition. WordPress is very good at this and that’s what makes them the best SEO site for users. Like a book title, the name of your page reflects what you are marketing.

Complete your Tag, Title and Alt Tags

Use tags and labels for titles, meta, and HTML. Just like labeling your file folders to keep them organized and findable in an instant, tagging and labeling your SEO components has the same effect. It’s the only way to keep it all easy to find. The title tag in HTML code is how the search engine knows what to place in your description.

Though you may have 6 pages of content for one subject, don’t label them all the same. Use a different title for every page that is relevant to the content of that page. The same applies to the H1 label. Meta labels using keywords and descriptions aren’t as popular these days with some of the bigger search engines, as they were subject to abuse through irrelevancy.

Keyword Density for SEO

The search engines are doing their best to avoid promoting pages that are really not relevant to the viewers search. You can still use your keywords in meta labels but don’t rely on them exclusively. Instead, use them as part of the total labeling strategy.

The density of your keywords is more important than ever. That’s not to say you should saturate your pages with keywords, as this will get your page pushed to the end of the line. Keep the density at between 2 and 4% for best results and make sure they sound natural.

Unique, Relative Information

The information you load your website with should be authentic and of the best possible quality. Stuffing your site with loads of poorly written content is a good way to turn off your viewers, who were interested enough to visit your page.

The Search Engines as well as your viewers expect to find valid and unique articles with information they can really use. Attract people to your website with good SEO, and then keep them there with good content. Provide readers with a wealth of good information and you may find your pages bookmarked for users to return to over and over.

SEO is not rocket science, it is simply doing the right things right consistently.

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One of the more amazing statistics we came across was how many people watched the last Super Bowl from their mobile devices:

“Nearly half of Super Bowl XLVI viewers will check their mobile device as many as 10 times during the game, and almost a third of viewers under age 45 will watch the game “with device in hand.” More than 80% of viewers say they’ll use their mobile device during the game at least as much as they did during last year’s Super Bowl.” Source: Mashable

“90 percent of websites not ready for mobile use.” Source: 2012 Mongoose Metrics Data

If you are not getting your online business ready for mobile devices, here are a few other statistics that may help convince you that making your website(s) mobile ready is something you should have started on yesterday.

• Smartphone Shipments Surpass PCs for First Time – PC Magazine- Feb 8, 2011
• Consumers are 51% more likely to purchase from retailers that have mobile- specific websites (via Mobile Shopper session at NRF 2011)
• 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take anaction after seeing a location-specific message.(Source: Mobile Audience Insights Report from JiWire, 2012)
• 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions(Source: Pew American & Internet Life Project, 2012)

How to Use Mobile Marketing for Profit in Your Business.

Tip#1 – Create a mobile site or optimize your desktop site for mobile devices.Can use for e-commerce or brand recognition.Also to get more customers/patients into your facility.

Tip #2 – Local SEO for Mobile.

Tip #3- QR Codes - QR Codes require these for success:

1. Mobile Landing Page (Different from a mobile website)
2. A Clear Call to Action
3. Offer value through the QR campaign
4. Statistical Reporting

Examples of Profits Through QR Campaigns:

1. Building prospect lists through forms.
2. Coupons
3. VIP Clubs
4. Brand Recognition
5. Appointment scheduler
6. Sales for Mobile users only.

What Do You Need for Text Marketing?

• A short code: ie: 71441. Texts are sent to these. Can buy one or rent from aggregator.
• Keywords – Specific to your offer and not used by anyone else renting that short code.
• 160 character campaign. (specific message)
• Auto-responder. For immediate auto reply.
• Promotional material for opt-in campaign.
• Table tents/signs/ads, etc.

Why Text Campaigns?

• Text messages cost very little.
• You can send 10000 messages in a couple of minutes
• Customers have opted in and are wanting these texts
• All cell phones can receive texts not just Smartphones.
• 4:1 ratio for devices receiving texts vs. email.
• People have their mobile phones with them always.
• 90% of texts are looked at within the first 15 minutes of receipt.
• Texts convert to action 41% of the time.
• Text messages are easily and often forwarded by recipients.
• Text coupons and promotions are Green!!

So, is Mobile Marketing a Profit Center for Your Business?

Looking for a place to start? We recommend that you contact the these Mobile Marketing experts below for your Mobile Business evaluation.

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Understand that 21% of Twitter accounts are empty placeholders and Nearly 94% of all Twitter accounts have less than 100 followers, who is following you and who you are following has allot to do with your overall Twitter influence.

Here are 4 neat Tweeting programs that you can use to check your Twitter Rank, Twitter Influence and Twitter Score.

TweetRank will measure your score based on the following factors:

• Tweet Quality
• Number of Tweets since account’s creation
• Number of Followers
• Ratio of followers and friends
• Number of lists
• Ratio between followers and lists
• Date of profile creation
• Frequency of tweets

twtrland will give you a variety of stats including: How many Tweets per Re-Tweet Average Tweets Per day How often you Re-tweet How often you are Favorited You most popular Tweets Your top followers Top Plain tweets Top Link Tweets FourSquare Checkins Mentions

Twitalyzer is a great tool to check your:

• Twitalyzer Impact score
• Twitter Impact
• Engagement
• Influence
• Clout
• Generosity
• …and a whole lot more!

tweet.grader will tell you how Influential Are You On Twitter? Tweetgrader will check your:

• Account Summary
• User History
• Quick Follower Check
• Tweet Cloud
• Tips and Suggestions

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Using social media to promote your business is a smart idea. Companies from the largest to the smallest are to be found on Facebook, Twitter, Google+, and more. Big business really does nothing without tracking the details and particularly their ROI. Return on investment is the bottom line when it comes to deciding how to market products and where to spend money on advertising. Larger companies have marketing specialist teams to analyze and interpret their relevant data regarding the effectiveness of a particular mode of promotion or the latest ad campaign. The rest of us now have a way to track our success in advertising via social media.

Using Google Analytics to Determine Rate of Return

Google Analytics is a tool that anyone can use to determine where the best ROI is being made and what is not effective. Simply counting up your followers or your likes can give you an idea of how your page or presence is catching on and growing in popularity. But the money data has been missing until recently. The bottom line is how lucrative your campaigns are. That’s the information you really need and Google has come up with the answer.

You’ll still see the numbers you ordinarily see. In addition, Google adds a monetary value to those statistics to give a better way to keep a more accurate record of how your campaign is progressing. These numbers show conversion rates and allow for a more complete analysis of your social media interactions. You will be able to see the number of visits, the number of visits brought through by referral from other social media or social media users, the conversions as well as the assisted social conversions, and the last interactive conversion rate.

Creating Multi-Chanel Funnels

The Multi-Channel Funnels reports show how your traffic sources work together to create sales and conversions. A conversion happens when a visitor completes an online purchaseor an activity that you’ve defined as a goal.

• See how search phrases progress towards conversions.
• Know each traffic source’s role in driving conversions.
• See each interaction in your sales cycle.

Tracking Social Media with Google Analytics

The listings will include each of the major social network possibilities for which you are tracking your statistics. StumbleUpon, Blogger, Twitter, Facebook, and Google+ are included in the numbers and broken down by specific social media format. If you had 2,000 visits to your total social media formats you might see something like this:

• Facebook 1200
• Google+ 700
• Twitter 100
• For a total of 2,000 visits.

The breakdown allows you to see where your marketing methods are working best and which you may need to revise.

The Google Analytics will be coming soon and will be available through the Standard Reporting tab. Look for it, and take advantage of the information as it is a valuable tool in gauging the effectiveness of your marketing campaigns.

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You can perform a wealth of tasks, from postings to analyzing the results, to improve your social media presence eventually. Here are 5 ways to jump-start your business brand and be noticed more quickly:

1) Use Google+ to Build Your Circles of Influence!

Use Google+ as often as you get the chance to do so. Though this may be an obvious step in the right direction, some businesses still have not jumped on board. Google+ is definitely a force to be reckoned with and is no longer the new kid on the block struggling to be noticed. It is a marriage made in heaven when it comes to business and search engine results. Though Facebook, Twitter, and others have been around longer and have huge followings, Google maintains the top of the search engine heap. It makes sense to use their promotional advantage in Google+. Build your circles of reference and add a +1 button wherever possible.

2) Post Articles Consistently

With all the available Social Media sites that you can post on, you may or may not feel you need a Blog to post on… but it sure helps! Use social media formats to post your articles and information. It will help to get you into the search engine indexes, which will enhance your presence in search results.

By having a Blog, you can gather your articles into batches and pre-post them to specific dates for auto-entry. This is important to keep your readers coming back and to show that your social media presence is current and consistent.

3) Engage and Re-Engage with Your Followers

Focus on improving your reader numbers. Aggressively pursue additional followers, friends, and viewers on all your social media outlets. Keep in mind that sheer numbers aren’t the end-all solution as you must strive to build actual relationships with those who communicate with you.

A personal touch should accompany your information so that your followers believe that you are connected somehow. This isn’t a literal and personal relationship, but one in which the reader feels that you understand their needs and attempt to fill them by providing relevant content, material, services and products.

4) Get Onto Pinterest

Use the Pinterest site. It is truly useful for building quick interest through SEO. Google search does crawl the Pinterest boards at this time, so add pins to create optimal keyword presence. Do this by adding Pin It buttons to your content where you most likely have Google +1, Facebook and Twitter share buttons already. If you don’t have them, add them all.

5) Share Other Influential Followers Posts!

Many readers like to know who writes the great posts they are reading. Be sure to add your tags for “Rel=author” as well as “Rel=me” so they can easily see who you are. The other neat thing about these author tags is that your other content will also come up for them to see.

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A little while back (05/14/2010), we posted an article “Beware of Automation Tools for Backlinks” and we still agree with that 100%. Today the debate as to whether you should use or should not use automated software/programs for your Social Media sites should not be a debate, the answer is use them, but know how to use them.

We feel that If you understand the following, you can use automation tools for Social Media.

1) You Can Automate Yourself Completely Out of Business.

Before you use any automation tool understand that if all you do is automate tweets and facebook posts, you will most likely fail in Social Media Marketing. So use automation to simplify what you do, but not to replace what you do.

2) Automation Can Result in Getting Some Sites Blocked or Banned.

Yup, that is true… (ask us how we know). Twitter is great at controlling what you can and cant do regarding following and un-following and automatic posting.

• Twitter does not care if you automate.
• Twitter cares about what and how often you automate.

3) Automation Will Get You Banned From Twitter Search.

Yes, that is true as well… However, it again all goes back to how aggressive you are about it.

 4) Automation Will Not Create Social Media Engagement.

False.. True… no wait.. False… It really depends on how you are using it. If you use a product like SocialOomph to send out welcome messages to new followers and to auto-follow new followers… join the millions that do. If you are still monitoring your Social Media to  see who is following you, then join the few who do.

A large part about the Social Media experience is the “Sense of Community” whether it is automated or not. We have seen GREAT automated campaigns that are extremely well targeted and received. We have also seen personally crafted campaigns that were HORRIBLE. Point here is it is in the delivery, not not necessarily in the deliverer.

 5) Social Media Automation To Facebook will Kill Your EdgeRank

Yes.. No .. We heard they fixed it.. well maybe – not real sure. There are several sites and “Social Media Gurus” that will try to tell you that using a automated poster to FaceBook will effect your EdgeRank.. and maybe they are right. For us we haven’t seen it. We are continuously and consistently seeing the complete stream from the few automated posts we do for our clients.

According to EdgeRank themselves, perhaps it was just a ‘bug’ and it is now fixed. See the 3rd Party API Penalty and let us know what you think.

6) Using Social Media Automation Tools Will Make Your Life Easier Online

You better believe it will!! .. but use them sparingly. In other words, understand WHY you are using automated tools in the first place.

3 kinds People Use Social Media Automation Tools:

1. Spammers: If you are using automated tools like SocialOomph or Hootsuite for nothing more than spamming affiliate links,  then you must likely support Utilitarianism where the end justifies the means and we can not save you from the Dark Side.
2. Professional Online Marketers: If you want to use Social Media Automation tools ethically with a goal in mind, then we say go ahead and do it… and so does Twitter, so does Facebook, so does LinkedIn.
3. People that Don’t Have a Clue: And that is OK… we all have to start somewhere, but please learn to use it correctly… with an end in mind.

7) You Have to Monitor Your Social Media

Think you solved the time you spend on Social Media Marketing now that you have set yourself up with all these wonderful automation tools? HA!! You couldn’t be more wrong!!

By using automated tools to grow followers and create more activity, you will have to spend just as much time replying to that activity.. Sure you can use automation tools to locate and attract high Social Media influences, but if you are not engaging and re-engaging with them from a manual monitor of some sort… you may have not wanted what you asked for by using automated programs.

Keep this in mind on anything you hear on any online marketing software, automation tool or some overly promoted affiliate bullcrap… “If it was all so freggin’ easy to do it right.. then we would all be #1 on Google.”

Whether you agree or disagree,  

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First, if you are not reading your direct messages on Twitter, you may be missing some great offers. Though most of your direct messages on Twitter are automated replies to when you follow people, there will be a few that are genuine and here is one we got that I am happy I noticed.

So what exactly is a SavvyCard?  Wish we could explain it in just one sentence, but we feel it is the next generation of business card that is designed for any savvy online business marketer! Plus, they are just darn cool looking!

Here are a few highlights to the Savvycard!

• Powerful Brand Control
• Highly Customizable
• Works On Desktops, Tablets & Smartphones
• Highly customizable with photos & graphics
• Easy to create and shareable with anyone
• One-touch calling, texting, email and driving directions
• Include profile, company history, websites, social networking and more
• Detects & adjusts to displays on any smartphone, tablet or computer browser
• Recommend & promote people & business you affiliate with from your card
• Promote yourself with own personal QR code
• Make notes on cards as helpful reminders and much more!

Share Your Online Business Card by E-mail!

Share Your Online Business Card by Text Message!

Share Your Online Business Card Using Your QR Code!

After you have created your SavvyCard you can save it and share it!

“Here is the QR code that is associated with this card. If you wish to use this for your own promotional tools, please feel free to download this code to your computer now.”

Add Your Savvycard to Your e-Mail Signature!

Your Card is Even Search Engine Optimizable!!

SavvyCards are FREE Super-Charged Business Cards!

Take advantage of the innovative power of the social web so you can promote yourself, interact directly with your customers, and network like never before!

Get on it and create your SavvyCard today and we would love to hear your feedback! … and oh ya, once you have created your SavvyCard and you appreciate it as much as we do, please add us to your deck!

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The day of the company website may be fading. While websites are still very much in use, particularly for large businesses or those with an already great internet presence, small business seems to be moving toward a much more effective option. Social media is definitely the way to go these days, and Facebook for SEO is the best example of that.

The way to keep high in rankings is to shout your brand through the specific name you give your Facebook page, your URL, and the tabs you use. Be careful when creating these keys, as they must have your business name clearly present. One big mistake that is commonly made is for a business to use a different name for their page or URL. A business called “Main Street Computers” should not have a Facebook page or URL called “cheap computers” as that will defeat the purpose of Facebook page marketing.

Since Facebook Posts are Indeed Indexed, Use Them to Your Advantage.

Add in a few of your keywords and pertinent phrases for best results that will stay relevant longer. Tabs are indexed and your ‘likes’ are retained and used for ranking in Bing, which is gaining in popularity among Search Engine users. Add videos to your page as those are significant in other Search Engine rankings. Choose your video titles carefully for effective Facebook page marketing.

Be Careful Not to Put Your Content Behind Fan Gates

Content behind Fan Gate pages will not be seen by Google and will therefore fail to be indexed for ranking. Google won’t be seeing your posts as a ‘fan’ or because they ‘like’ you. This will cause you to be unintentionally hiding your content from those all important Search Engines. In addition, when you place text within an image it won’t be seen and indexed either. Your content should be in your ‘info’ and ‘about’ tabs.

Encourage Links to Your Page in Any Way You Can

Google uses those links as though they are credible recommendations to view your page or patronize your business. When you utilize Facebook for SEO you’ll find that you must incorporate different strategies to catch the ranking attention of several different Search Engines. Each tends to use a unique set of criteria so be sure to use as many Facebook page marketing techniques as you can. Your goal will be to achieve high rankings in all of the major Search Engines.

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Small businesses today have figured out that they must use social media to build their business community most effectively. It’s much more sophisticated than marketing plans of the past.

Advanced strategies can be used to follow up on the basic social media marketing campaigns. They are techniques that can be used beyond the basic social media. The main idea can be expanded to drive your consumers to where you’d ultimately like them to go. Those handling social media for your company should have a solid understanding of how social media works and should know as much as possible about marketing a business on the internet.

There are three advanced strategies that you should know how to use for best results in building a great client or customer base that visits your website and keeps coming back for more.

3 Strategies for Social Media Marketing

1) The first strategy uses multimedia to attract and hold consumer attention. Short attention spans need to be addressed. Engage them in exploring additional information through use of videos and pictures. It’s easy to make short film explanations and upload them to your social media formats. Use an inexpensive camcorder. They are simple to use and provide a way to get your point across or even to show how you go about producing your product.

2) Strategy number two is to use the same format and branding across the board with your electronic and paper print ads. For example, use a business card to do what it has always done, but in a new and unique way. Be sure to add your URL and email information to encourage a visit to your website online.

3) The third suggested advanced strategy is to use the local search capabilities wherever possible. (See “5 sites to help get you to the top of Google“.) So many consumers now look first online when they are interested in even local products and services that it only makes sense for your company to let them know where you are. Check out your local competition and see where they have advertised. Use local online business directories to provide your local contact information and even a map to your location if applicable.

This is particularly important today, as consumers are becoming aware that supporting local economy is smart where possible and when practicality dictates. Give them a way to find you as small businesses can easily be overlooked by local buyers when they don’t know your company is close by, prompting them to look elsewhere for what they need.

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From a user’s perspective, Google+ is pretty convenient and puts most communication at the fingertips. They can search a term, view the results page, and then begin a chat with the site of choice if the availability is there. What does this mean to you, the advertiser?

With such easy access to your site, you stand to get more attention. People today are ‘instant’ oriented. The ability to find an interesting potential answer to their search and ask a question or make a comment directly is just part of their world. They love it. If you don’t take advantage of this feature on Google+ you may be missing out on the opportunity to grab some customer business or at least get their attention, however brief.

“Join the Discussion”

This feature is new to Google+ and represents just one of their newest innovations. With social media constantly evolving, it pays to keep up. Participation is mandatory for those who want to be in the mainstream of technology and communication. Here’s how it works:

The searcher types in a term using the ‘#’ sign in front of the search term. Take ‘#Social Media’ for example. A box will then allow the user to make a comment about anything related to the subject. Others can now jump in and join the conversation by using ‘join the discussion.’ The link to the original search remains intact so the user can return when desired.

How is this different from posting on other social media sites? When a topic is discussed on Facebook, it’s good to look through the former comments that have been made so your comment is both relevant and is not a repetition of someone else’s similar comment. That’s not too bad where there are 3 o4 comments to look through. On a popular site or in a hot topic, though, there may be hundreds of comments that have been made before you ever saw the post.

Google+ ‘join the discussion’ lets the user type in a comment and be included in any discussion that is relevant. It’s not necessary for Google+ users to have any friends or connections at all to have endless discussions with any other users. It is actually a good means to make those who have not been necessarily active in social media feel welcome and involved. 

If your business is not convinced that Google+ might be a positive step for your marketing plan, give it a second look and get familiar with all features from the user’s perspective.

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