If you want to start building high quality and relevant backlinks to your website there are several influences and considerations that can increase or decrease your results on the Search Engines.

It is important to understand that when you are creating quality backlinks they should be in the same niche, relevant to the subject of your website. The only real exception to this would be when you are “profile building” on other Social Media and Bookmarking sites. The page where your link is located should be indexed by Google and the page should also have a Google Pagerank.

The website where your link is located should also not contain more “followable” (vs. “unfolowable”) out-going links (external links) to other websites than inbound links (internal links).  Pages with tons of out-going links are less relevant to the search engines. Having your link posted on this type of website can affect your Search Engine rankings in a negative way.

How do you find Pagerank? How do you know if links within the website are followable or non-followable? How do you know if a site has more outgoing links than inbound links?

• Google Chrome users- Install the SEO-Quake Plugin for your Chrome Browser.
• Mozilla Firefox users- Install the SEO-Quake Plugin for your Firefox Browser.

Other excellent techniques of acquiring backlinks are directory submissions, posting articles, leaving comments on relative blogs and forums.

Directory Submissions

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google Pagerank of the landing page for your link. If the page has a Google Pagerank this is also a quality backlink.

Stay within your category, relevant content is very important to the Search Engines. Write an article that is relevant in content and subject matter to your website and submit the article to high quality article directories and bookmarking sites. If you are posting directly to your blog, be sure to take the time and Bookmark it to a few high quality bookmarking sites. Try to be a little unique with each title, tag and description when you do.

Submitting to Blogs

Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on relative forum pages to your niche is also an efficient method of aquiring backlinks instantly because most will require you to create a profile including you website/blog link.

Backlinks to avoid would be a website with a Pagerank of zero, especially if the home page has a zero Pagerank (subpages with a low Pagerank are typically ok as long as the home page has a high Pagerank). Avoid using iframes on your website to pages with links. This will cause these website to steal your traffic.

Look Out for Link Farms

Especially avoid link farms, websites which contain more than 100 unrelated outgoing links. This type of link page is frowned upon by many major search engines.

Avoid Websites with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a website that contains a “no follow” or “no index” robots meta tag within the source code. Dynamic websites with question marks in the URL should be looked at more closely or simply avoid them because they are not always indexed by the search engines.

Here are a few of other things you should try your best to avoid:

• Refrain from posting your link on a page that opens very slow or contains mostly ads and flash banners.
• Abstain acquiring or purchasing a great number of backlinks in a short period of time, backlinks should be accumulated gradually.
• Also avoid websites and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less Pagerank.

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Creating the perfect Tweet is an art and requires some serious thought. Don’t send off poorly constructed sentences, irrelevant statements, and make your point like it’s a newspaper headline.

Sending a simple Tweet may seem like an easy task, and essentially it is. You only need to find 140 characters to use and hit send. That is a very short writing assignment, so it might appear to be easy enough. The real trick to Tweeting is finding out exactly how to say what you want to say in just a few words. Those who have never tried it might not see the problem. It really isn’t easy to make a solid point, lure your followers to click on a link to find out more, or peak their curiosity and entice them to watch your video, read the full advertisement, or read your blog post.

The real trick to Tweeting is finding out exactly
how to say what you want to say in just a few words.

Here are a few tips to help you create Tweets that really count and won’t be sent out into electronic oblivion with no one paying them any mind.

• You should know who you are targeting.
• Never Tweet endlessly about nothing.
• Remember that you must say your piece in the brief headline as that’s all anyone reads these days.
• Finally, don’t be tempted to send Tweets with poor or incomplete spelling, improper grammar, or missing punctuation. It lacks class and yes, people do notice, even these days.

Understand Your Followers Interests

Knowing your target market will help you to create relevant Tweets that will attract attention. If you know what your customers need and want, it won’t be hard to give them interesting information that they will be happy to read.

Don’t become one of those Tweet spammers that blather on endlessly, one Tweet at a time, about how they cut their sandwich diagonally today instead of crosswise or that they are bored. This sends such an unmistakably unprofessional image to your readers that they will just stop reading your Tweets. They may likely ‘unfollow’ you, which isn’t what you’re looking for here.

Make Your Headline Calls to Action!

Remember that people today rely on headlines to get their information. Read through some traditional newspapers to see a perfect example of how to configure your Tweets to attract interest. Newspapers are the masters of the headline game, so they can guide you in the use of few words to make a specific point.

Do not sacrifice your English language knowledge and think its ok. It’s common today, especially in text and SMS messaging, but that doesn’t mean you won’t be scrutinized and judged by how literate and professional your Tweets are. Make any point, no matter how relevant, and it will be ignored if you’ve misspelled a word or forgotten the punctuation.

Tweet Like a Pro!
Download 105 Popular Twitter Abbreviations! 

Complete this form to get our Instant Download!
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If your looking for a great pop-up window Plugin for your WordPress website that works with all browsers look no further! Here are the instructions to add your pop-up window!

Here is a WordPress window pop-up that not only works in all browsers, but will appear when someone attempts to exit your site. We tried several, but one of the main challenges was finding one that was flexible and also worked on all browser types. Here is the one we found and thought we would pass it along to you and show you how to install it.

Step 1: Download and install MyFTP  Plugin. You will need this to upload your Pop-up window html page.  After installing, this Plugin will appear in your “Settings” menu.

Step 2: Download and install the FREE OptinPop Plugin. After you install, the creator of this Plugin requires you to subscribe to his email subscription and you will have to confirm your email before this Plugin becomes active. You can unsubscribe from this email at anytime. After installing the Plugin will appear in your “Plugins” menu.

Step 3: Create an image for your Pop-up with any image creator

Step 4: Create a html page with your image and/or text then upload it to your home folder using the MyFTP plugin.

Step 5: Adjust the settings using in the OptinPop feature in your “Plugins” menu. You can set the Pop-up to appear when people land on your page or when they try to exit your page (recommended).

To see this Pop-up in action, visit THIS SITE and then see what happens when you try to exit or leave the site.

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You have heard it over and over again, Twitter is not all about you! Twitter is also not all about automation! Twitter is still about building relationships.

Having a good online business relationship with a ‘top influencer’ on Twitter will have you major advantages over your competition. Having influential people on Twitter re-tweeting you on their page and communicating with you on your page is one of the big factors in being successful on Twitter. Doing this will help you get your message out on Twitter and drive more traffic to your cause than you probably thought possible.

In order to build these valuable relationships, it all starts with the basics that you will hear at any sales seminar. You have to develop your relationship with a “Like, Know, Trust”. A good way for you to get that is to “Listen, Engage and Participate”.

There are several techniques to getting new fans on Twitter, many of which are automated. We are not saying that you should not (to some degree) automate Twitter, but we must also warn that you can automate yourself completely out of the online business if you take automation to far.

Do you feel Twitter is not working for you or would you like to get more out of twitter? Either way, one of the keys to your Twitter success may be as simple as to start using it. Not everyone is getting out of Twitter what they want and from what we have seen,  there is a consistent reason why. Lot’s of people have a Twitter account, but very few are using their Twitter account.

Use Twitter Tools to Build Relationships with Other “Influential” Tweeters.

Using tools that are available to us can be a great help in not only some of the automation process, but also in the relationship building process!  Understand that by using good automation tools you are only building a better engine for your vehicle, you  will still need to keep your eyes on the road.

The key to all of this is understanding it is not in the amount of followers you have on Twitter, but the amount of followers you have on Twitter that are actually participating and sharing what you are tweeting.

Create Your Following by Targeting Others

Some of your most influential followers may come from ‘hunting’ them out first. You have to show the top influencers that you are serious before they will ever take you seriously. Once you gain their appreciation and trust, there is a better chance that they will then, in return, start sharing what you are offering with their followers… and their followers sharing it with theirs followers, so on and so on until it goes ‘viral’… that is how it works, but that is only where it starts.

By using good automation tools, you are only building a better engine.
You will still need to keep your eyes on the road.

Using the Right Tools for Twitter is Also Part of the Right Twitter Strategy.

In many cases you will have to be the one that:

• Engages: Creates the conversation and/or the initial contact.
• Replies: After you engage with others, watch to see who is listening.
• Re-Engages: Using tools like Hootsuite will allow you to do more than only see who is re-tweeting, mentioning and direct messaging you. It will allow you to see much more insight into that persons Social Influence.

‘Influence’ Bio Find someone in your niche and/or someone that you admire that you feel has a large Social Influence. By engaging these people and sharing what they have with your followers will be enough to start the process. Before your spend effort, learn about these people first to make sure they are: 1) For Real. 2) Would be a positive influence with your ‘Social Presence’ that you are creating. Hootsuite gives you that at a Glance

‘Influence’ Insight Before you follow who you think would be a good Social Influence for your cause,  you will want to find out what they are doing, what they are saying and who they are saying it with. Hootsuite will give you links to their major Social Networks. This is what separates the pros from the amateurs. The pros will actually take a little time to research people enough to know what their interests are. By taking just a few moments, you can contact these people knowing what interests them or by already knowing common ground. Knowing what interests them, now you can tweet:  ”@Influencer, saw this and thought of you .. http://link“

Though this is only one of hundreds of techniques to use, this one can get someones attention… now you just need to be watching when they reply.

• Once you have their attention, keep their attention by re-engaging that person. It may be as simple as a:
  “@influencer – #Goodmorning Enjoying Your Tweets“
• Just having them re-tweet that message to their thousands and thousands of ‘active’ followers can get you a lot of traffic from curious people that want to see who was re-tweeted.

Step 1 to Going Viral

Again, this is just the start, but it is also one of the major differences between people that just have a Twitter account and those that are using a Twitter account to grow their online business.

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Google+ makes it easier now for larger companies to manage their Google plus business pages by allowing you to have multiple users as admin or managers.

One of the major complaints that businesses had on Google+ pages was the inability to add another user to your account either as an admin or an account manager. Good news! Now you can!

A major advantage for Google Plus over a Facebook (business) page is that when the initial account holder adds a new admin or manager to that account, they cannot delete the original owner of the page. In other words, “Only the owner of a page can transfer their ownership rights. The person you transfer ownership to must be an existing manager of the page.”

How to Add an Admin to Your Google Plus Business Page

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The sense of community felt by your customers in your Social Media outlets is important to maintaining their loyalty to your brand.

Using Social Media to promote your business is definitely going to get you noticed. One additional way to not only get your business some attention, but to keep your readers coming back time after time is to create a community. People love the idea of having a sense of community. It may be especially important in this day of little real face to face contact. If you can emulate a true sense of community within your followers or readership, you can expect to enjoy a wealth of interested potential clients and customers.

The Trick to Creating a Sense of Community with Social Media

The real trick is to take the generic and cold feeling of communicating by electronic machine out of your process. The inherent nature of this kind of communication lends itself to isolation of sorts, so if you can find a way to have your relationships online become a bit warm and fuzzy you will most likely see real success at building a strong and active neighborhood on your pages.

To get this rolling, think of the way you email, chat, text, or have phone convos with your live contacts. You text your brother about the new car. He responds with a comment and wants to know when he can come and see it. You respond in kind, and the text resembles the back and forth of a real conversation. This is what you will want to achieve in your Social Media community communications. It will take up some time, but when people engage each other in any form of discussion they feel a sense of familiarity with them.

Replying, commenting and sharing are essential to building good, strong online relationships.
Along with those relationships comes a natural sense of loyalty.

Creating Social Media Loyalty

There is a television character that was shown buying his life’s essential items from only people he knew best. His loyalty stemmed from simple communicating that occurred between them each time he inquired about a product. He felt as though he ‘knew’ these business people and therefore liked doing business with them. The whole point was that he wasn’t getting any real bargains from these vendors, but felt a keen loyalty to them as they engaged him in friendly conversation now and then.

This is what you need to do in an electronic sense. Your community must contain the element of friendliness and reasonable response time so the readers or followers will feel that sense of connection to you and your company. If necessary, assign someone in your organization to monitor your community and engage your potential customers in brief chats.

Use Social Media Tools

Simply having a Facebook page and/or Blog and slapping articles on it for SEO purposes is not enough anymore. You must be constantly monitoring, replying and sharing. Take advantage of the tools like Hootsuite and SocialOomph. These will definitely help you monitor and reply to comments on all of your major Social Media networks, such as LinkedIn, Facebook and Twitter.

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How many of your employees have access to social media? Do any of them know company secrets or have ‘dirt’ on management that they’d love to spread?

You have joined the millions of other companies that are now using social media of all types to communicate with customers, announce new products and specials, and dole out professional advice and information that makes your public hunger for more from you. That’s terrific and it could just mean a nice growth in your business statistics.

With everybody and his brother carrying a Smartphone and with access to the internet and social media, who is minding the electronic information store? It’s great that you are getting so much out there and drawing attention to your company and your products, but do you really know what is being said and by whom at every minute of the day? Who’s in charge of your social media?

Create a Hierarchy

If you don’t have a specific structured hierarchy for your social media output you could be asking for trouble. In the past you would have professionally taken photos and ad agencies making up what you would put out for the public to see. Press releases were scrutinized before they were released. TV and radio ads were tweaked and re-tweaked until they said just the right thing. The message has always been very carefully controlled and with good reason. This is marketing 101.

Get your social media policies in place before it comes back to bite you and damage your business.

When any of your employees has access to Twitter, Facebook, LinkedIn, and others, there is the potential for unwanted early leaks of information and company plans, sensitive information or personal catfights between employees, and the dreaded ‘employee tells customer where to stick his complaint’ about your product or service. The sky is really the limit here.

Imagine the new product line that you have been developing for 3 years and are preparing to launch at just the right time according to the marketing studies you had done at great expense. The line will be launched in exactly one month and 3 days. One of your employees, however, with access to your company Facebook account decides to be a ‘rebel’ and make the bold move to reveal your new product line now instead. This employee is in R&D, but your marketing department explicitly came up with the projected date for release. This is not too hard to imagine and the devastating effects are not hard to imagine either.

The solution to this is to have a social network policy in place and someone to oversee it. You will then rest easier knowing that everything going out to the public will have your blessing and be implemented according to specific policies and procedures.

4 Things That Will Help Control Your Online Brand

1. Claim Your Google Profile:
   If you have not created a personal Gmail account, you should! If you have, complete your profile. If you choose to go as far as creating a Google+ account, now you can also create one for your business as well.
   • Gmail.com
2. Reserve Your Name on Social Networks:
   There are several sites that will help you reserve your name or company name. This will prevent others from getting it first. It can be a little time consuming, but even doing that basics and creating a minimal profile to reserve your name will help.
   • Namechk.com
3. Create Company Hub Pages.

   This is a great way to share with others all of your major social media sites!.

   • Fullyfollow.me
   • Flavors.me
4. And one of the most important things is once that you have created your Social Media presence is always act consistently. If needed, find someone that has experience to do this for you.

Check out the SEO Alien’s new Social Media Management Packages for 2012

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Demographics are important to consider when building your profile on a social network page. Target specific markets for best results and to save time for networking with business-building visitors.

Don’t get this wrong. Traffic is what you want to boost your popularity when you put your business on a social network site. The traffic you really want, though, is of a particular demographic. The wrong kind of random viewer will show up, then disappear just as quickly if it’s not an interesting site within his or her interest range.

Knowing the demographics of who you want to land on your page and stay for more is most important. You need to attract those that will actually be interested in what you have to offer or what your blog says. Having large volumes of viewers to your page might look great when you see your numbers, but managing large numbers of disinterested ‘friends’ will simply waste your time.

Since time management on the social networks is important, narrow your traffic to those who would be the most beneficial to you. Instead of weeding out viewers and answering irrelevant queries or even pranks, you can be better spending your time in creating the kind of quality content that your real target audience would be happy to find on your page. You’ll also have more time to network with those that will help to grow your business.

The way to attract more appropriate viewers to your page is to know your demographics and build your profile to reflect what they would be interested in. The target demographics will include age, gender if appropriate to your business, and perhaps profession or field of interest depending on your offerings.

You can study the target demographics to see what makes them tick. What kind of sites do they click through on? What causes them to take proactive steps? What is their general attitude and what do they believe in?

Social Media Profiling

This is really called profiling. That may be a dirty word to some where certain instances are concerned, but it’s quite useful when putting together a profile for your business. Cater to what they like to read, see, and do. Tell stories that they would most likely be interested in reading.

Chances are if you are in a particular business, you already fit your own demographic. If you sell surfboards, for example, you are most likely a beach type dweller who enjoys the water and the more laid back lifestyle of typical surfers. You will know how to reach your own target market by reflecting your views.

One of the biggest mistakes you can make is to be so scattered in where you are creating your Social Media profiles that you are in the wrong area to attract followers that are interested in what you are offering. For example, if you do sell surfborads, you have no need  being listed in an antique directory. This is a result of using automated software or just not knowing the right techniques.

What is Your Social Media Fingerprint?

Having backlinks are still important, but having backlinks from RELATIVE locations to what you are promoting is even more important. If your “hanging out” with crowds that are not similar to your business interests, your more or less barking up the wrong tree.

Get in with the Right Crowd

You want to be around “infuencers” that have a high Social Score in your niche. Once you have created online relationships with these people and share their information to your followers, just watch, they will more than likely do the same. Once again, Social Media Marketing is not all about you, it’s about sharing information that your followers will be interested in.

Linkedin has “groups” that you can join (at this time you can join a maximum of 50). You should find as many as you can that fit your niche and join the conversation and become the expert! Same is true with Facebook.

Another site that is becoming increasingly popular to share “relative” articles and news is Scoop.it. Start your page and start sharing. If you have your own blog, mix in your articles, you will find it to be an excellent way to gain more targeted traffic.

Use tools like Zilergy to locate blogs and forums that have a high Social Rank and leave comments! When you leave comments on the better blogs and forums, you will also be required to create a profile and thus will give you another backlink to your site from a popular blog.

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Focus your blog and be persistent in presenting it for best results. Use good habits attributed to the best of bloggers and you will find that it is an effective way to promote your brand on a regular basis.

There are some habits that successful people have in common, including bloggers. There is a distinct set of qualities you can strive for to achieve good results and consistently good content. Maintaining a good and readable blog will take some self discipline to keep it fresh, interesting, and timely.

Here are the top 6 things we have noticed about and from successful bloggers:

1. The Best of all Bloggers are Prolific in Their Chosen Subjects.

   They give you lots to read each time you visit their site. When people are interested in a particular subject, they look for blogs that address those interests. When they find a blog they enjoy reading about their searched topic of interest. A four or five sentence blog posting may seem weak and without much substance. They want details, so give them what they want.

2. Great Bloggers Give Real Information.

   On the other hand, don’t blather on about nothing. Be concise. By giving them lots to read, you must actually give real information. Filler is not popular and your readers can see through it rather quickly. Today’s readers are easily bored so make it interesting.

3. Great Bloggers Engage Their Audience.

   Analyze what you are writing about. An analytical viewpoint of the subject makes for very lively discussion and gets the readers thinking. By engaging people in this way you cause them to perhaps ponder on what they have read beyond the few moments it takes them to read your blog. Be a curious writer and your genuine interest in the subject will shine through.

4. Great Bloggers Have a Plan.

   Plan your blogs well ahead of time and try your best to stick to a timeline. Being able to work independently of supervision will mean that you won’t need prompting to get your blog posts written. With a little planning you can take note of information you read elsewhere and bookmark it to use as source material for your blog posts. You will be giving yourself time to gather research if needed and the posts will appear to be well thought out and carefully written.

5. Great Bloggers Use Images and Videos.

   Use photos and videos! The best blogs will appear with consistency and the reader will be able to count on finding new and interesting blogs on your blog site. Be persistent in promoting your brand. Stay within your intended focus point and don’t get too far off track.

6. Great Bloggers Don’t Give Up.

   Perhaps the most useful trait of successful bloggers is that they are persistent. Don’t ever give up your blog because it isn’t easy to do. Once you start, continue on and find creative ways to get information to your followers besides the written word if necessary.

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Creating a Fan-Gate system on Facebook is a simple way to get more fans! Encourage non-fans to ‘like” your page by offering a special offer!

Their are several reasons why creating a fan-gate will be benificial, but the most obvious one is to increase the number of Likes by offering something that will be desirable to your fans. This could mean access to a Free Report, Video, Special Access, Win a Raffle or Drawing of your choice… in fact the possibilities are only limited to your imagination and creativity.

What is a Fan-Gate?

Fan-Gating is a relativity simple process of creating your Facebook landing page to announce a special reason to ‘Like’ your page. When people ‘Like’ your page, they will then gain access to your offer.

Another popular way to increase fans by using Fan-Gating is to have the person ‘Liking’ your page refer any number of friends you choose. Once they refer the said amount of people to “Like” your page, then they gain access to your special offer. In other words, “Like our page and refer 25 people and get a FREE…(insert offer)”.

Facebook Fan-Gate Page One - Give us a like

Until that person refers your set amount of ‘likes’, that person would continue to land on a specific page until that fan quote is met.

Facebook Fan-Gate Page Two - Not Enough 'likes' Met!

Then, after the requirements are met, the fan will then be directed to your download page, special offer or what-ever you have come up with.

Facebook Fan-Gate Page Three - Congratulations!

Of course, this is only one example of a Fan-Gate page and the limitations on what you can do are really only limited to your imagination.

If you need help in creating a Fan-Gate page for your Facebook Page, please contact us, we would be happy to give you a quote on helping you to create yours.

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