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Home Forum Analytics Buy Page visits vs. Sales

Buy Page visits vs. Sales
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2:49 pm
December 13, 2011


californee

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Wondering , based on your experience , is it common for visitors to click the" Buy Now" button but not make a purchase ?

I have a simple product , price clearly displayed on every webpage , along with Paypal button , etc.

I can understand a certain percentage of visitors looking at the entire site , but I'm only getting about 3% of visitors to the Buy page that actually continue on with a sale.

Would appreciate any insight you might have given your experience in these matters!

 

Thankyou,

 

Cal

4:04 pm
December 13, 2011


Mike Barnes

Florida

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Post edited 4:06 pm – December 13, 2011 by Mike Barnes

Hi Cal,

3% is not really that bad for clicking the buy button and as far as the "buy now" button is concerned that is a pretty standard way of doing things and it works well for us.

My suggestion would be, if you have not already, is to make sure that the button image is working correctly in all the different broswer types, just to trouble shoot it to be sure it is working correctly.

One other thing, make sure the buying process is as quick as possible, meaning that you should not take them through too many pages.

Hope that helps.

Mike Barnes
SEO Alien LLC
Phone: 863-221-1764
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5:48 am
December 14, 2011


californee

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Thankyou , Mike.

Appreciate your quick response .

I've contacted Paypal just to double check everything is in order and still waiting a reply from them and have done tests myself .

I'm new to online marketing, so unfamiliar with the average visitor mindset . I do have an SEO working an Adwords campaign for me but was a bit dismayed when he couldn't tell me if that is common – for alot of visitors to go to the Buy Page but not purchase, or if that seemed unusually high . I would think that would be a statistic most professional SEO's would be pretty familiar with .

In any case , thanks for your input . We'll keep chugging away .

 

Thanks,

 

Cal
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