Which is more effective for page rank, AD or Back Link? Or may be they're same? - SEO Advice - Forum

I'd like to get a link from a high ranking website.  Instead of a link, the website is offering me a paid for AD which will have a link to my site.  My question: is an AD with a URL link to my site as effective as a back link ?

SEO geeks may remember the search king lawsuit regarding link selling that was filed in 2002 and dismissed in 2003. Or they may have read through our quality guidelines, especially the part that says “Don’t participate in link schemes designed to increase your site’s ranking or PageRank.” Those people can probably guess that Google does consider buying text links for PageRank purposes to be outside our quality guidelines.

What if a site wants to buy links purely for visitor click traffic, to build buzz, or to support another site? In that situation, I would use the rel=”nofollow” attribute. The nofollow tag allows a site to add a link that abstains from being an editorial vote. Using nofollow is a safe way to buy links, because it’s a machine-readable way to specify that a link doesn’t have to be counted as a vote by a search engine.

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