Using Twitter can get you a great deal of social media attention, as those who use it tend to use all of the other Social Media formats as well. They are generally good at ‘spreading the word.

Using Tweets as communication has become mainstream and expected among those who are young, electronically connected, and creative. It is one of those kitchen table ideas that has grown into a company that could be sold today, just over five years after its inception, for somewhere in the neighborhood of eight to ten billion dollars. There has to be something useful about in some way if Google and Facebook would each be willing to pay such a huge price tag for it.