As a small business owner, Search Engine Optimization (SEO) might seem like a daunting task. It's something that you know you should be doing, but you're not sure where to start.
Don't worry! In this blog post, we will outline four simple steps that you can take to get organic traffic from Google.
The best way to get your business on the internet is through search engine optimization. But what does that mean? It means you need a website with content, good SEO practices and an understanding of how all these things work together.
1. Ensure your site meets basic Google requirements .
One of the first things you need to do is make sure that your site meets Google's Search Engine Optimization Starter Guide requirements.
Google's Search Engine Optimization Starter Guide covers a wide range of topics, including site structure, content, and links. It's important to note that meeting these requirements does not guarantee that your site will rank higher in Google search results.
2. Make sure you website is mobile friendly.
Another important factor in ranking well on Google is having a mobile-friendly website. In fact, Google has stated that they are now using mobile-friendliness as a ranking signal in their search algorithm. This means that if your website is not optimized for mobile devices, it is very unlikely to rank well in Google search results.
3. Invest in keyword research for your website
Once your site is meeting Google's requirements, the next step is to invest in keyword research. Keyword research will help you determine which keywords are most relevant to your business and which ones you should target for SEO. There are a number of different tools that you can use for this process, including the Google AdWords Keyword Planner and semrush.com.
4. Be sure to always optimize your title, meta description, and URLs.
Once you have determined which keywords you want to target, the next step is to optimize your website's title tags, meta descriptions, and URLs. This can be done using a variety of tools, including Yoast SEO for WordPress or Search Engine Optimization for Shopify stores. The goal is to make sure that your site's title tag, meta description, and URLs include the target keywords as closely as possible.
title tag: The title tag is the text that appears in the tab of your web browser when you open a page. It is also used as the headline for search engine results pages (SERPs).
meta description: The meta description is the short blurb that appears under your title tag on SERPs.
URL: The URL is the address of a webpage. It should include the target keyword and be as short and descriptive as possible.
Example:
Title Tag: Search Engine Optimization for SMBs | Matt Page
Meta Description: Learn how to optimize your website for Google with these four simple steps from Matt Page, an SEO expert.
URL: /search-engine-optimization-for-smbs/
To make it even easier to understand, here is an infographic provided by Salesforce that cover these exact 4 steps in more detail.
"Search Engine Optimization (SEO) for Uninitiated SMB Owners"
(Be sure to see the bonus tip below the infographic!)
Bonus Tip: Create engaging, relevant content.
The final step is to create engaging, relevant content. This includes blog posts, landing pages, and product descriptions. The goal is to provide value to your audience while also including the target keywords as often as possible. However, it's important to avoid keyword stuffing, which is when you include a keyword so many times that it becomes difficult to read.
By following these four simple steps, you can optimize your website for Google and start driving more organic traffic to your business.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.
