Google's Structured Data Markup Helper is a tool that helps webmasters add structured data to their websites. This tool can help improve visibility in search engines and increase online presence. In this blog post, we will discuss how to use the Structured Data Markup Helper.

Before we discuss how to use Google's Structured Data Markup Helper, let's first take a look at what Schema markup is.

What is Schema Markup?

Schema markup is a type of structured data that helps search engines better understand the content on your web pages. It adds tags to HTML code which provide specific information about the content and help clarify it for both humans and search engine bots. With Schema markup, you can provide more context and detail about your website’s content, making it easier for search engines to crawl and index it appropriately.

What is Google's Structured Data Markup Helper?

Google's Structured Data Markup Helper is a point-and-click tool for adding schema markup to your website. It helps you mark up elements on your web page so that Google can understand the data on the page. Once Google understands the data, it can be used in various ways such as generating rich results and improving search engine rankings.

How to Use Google's Structured Data Markup Helper

1. Open Google's Structured Data Markup Helper.
2. Click the “Website” tab and select the type of page you're marking up (e.g., job postings, restaurants).
3. Paste the URL or HTML source code of your web page into the text box provided by the helper tool.
4. Select items from your web page that you want to mark up using structured data and click “Create HTML” button at the bottom of the page.
5. Copy and paste the generated HTML code into your web page source code where appropriate, then save it and publish it online for others to see!
6. Test your structured data using Schema Markup Testing Tool provided by Google Search Central to make sure everything is working correctly before publishing it live on your website!

Benefits of Using Google's Structured Data Markup Helper

Using this tool has many benefits such as:

1. Improving visibility in search engines by providing more information about content on a website.
2. Generating rich results which can help attract more visitors.
3. Improving search engine rankings by providing more relevant information about content on a website.

Do you need to add Schema markup to every WordPress theme, or do some have it built in?

While some WordPress themes have built-in Schema markup, it is not necessary to add it if you are using a particular theme, such as DIVI theme. However, adding Schema markup is highly recommended as it provides more context and detail about your website’s content, making it easier for search engines to crawl and index it appropriately. Even if the theme you are using has some built-in Schema markup, you can use Google's Structured Data Markup Helper to further enhance the data and make it more visible. This tool allows you to select the type of data and paste the URL you want to mark up. You can then select the elements to mark up and generate HTML code that can be added to your website.

Plugins that Create Schema markup Automatically

There are also plugins available for WordPress that can create Schema markup automatically. These plugins make it easier for webmasters to add structured data to their websites without having to manually edit HTML code or use the Structured Data Markup Helper. Some of these plugins include;

• Yoast SEO
• All in One SEO Pack
• SmartCrawl Pro by WPMU,
• WP SEO Structured Data Schema

Conclusion

Using Google's Structured Data Markup Helper and other tools such as plugins is a great way to improve visibility in search engines and increase online presence. It provides more context and detail about your website’s content, making it easier for search engines to crawl and index it appropriately. So if you're looking to boost your website's ranking in search engine results pages, it's time to get started with Schema markup!

Sources:

• https://www.google.com/webmasters/markup-helper/
• https://support.google.com/webmasters/answer/3069489?hl=en
• https://www.searchenginejournal.com/google-structured-data-markup-helper/455265/
• https://www.elegantthemes.com/blog/wordpress/schema-markup-seo

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