Businesses Can Achieve Success by Marketing To Millennials
Growing a Business with Millennials
Growing a business means engaging and focusing on the largest generation in the workforce, the millennials. This generation is driven by a seemingly unending information flow and self-awareness. They grew up in a digital world, communicated with friends and peers through social media and have been responsible for the growth of numerous businesses. Social media strategies not including the millennials are not nearly as effective. Digital platforms reach millions of millennials and require a simple strategy, enthusiasm and ambition. Many of the most successful businesses have a fan base of entire millennials.
Marketing the Brand
A strong brand is necessary for building a loyal base of millennials. This provides the business with an identity crucial for the engagement of the target audience. There are nearly endless choices for brand identification. A good example is archetypes. They connect with audiences at an unconscious level because they share the same traits as the audience. The business must understand their target market to ensure they are building and sharing content based on the unique characteristics of the millennials. This strategy includes live videos, sessions for questions and answers and online discussions. This will ensure the content remains fresh and exciting. It is also important to reach out through social media including Twitter, Instagram, Facebook and YouTube. Even a small SUV can be sold to the millennials with the right marketing strategy. You need to offer what millennials actually want and market your products by getting into their shoes.
The Importance of Engagement
The key to loyalty for the millennials is engagement. The company must be proactive as opposed to reactive. Interactions can be initiated through social profiles with a combination of comments, likes and shares. The more often the better. A conflict on social media must never be viewed as a fight but as an opportunity. Feedback can be leveraged to provide transparency and build trust. It is critical to understand the millennials have embraced emojis. This type of communication has grown extremely quickly. Almost half of every comment and caption in Instagram as a minimum of one emoji.
Social Marketing
Social media marketing using traditional celebrities is not effective for millennials. The engagement rate is approximately one percent. Power users and mid-tier influences provide a much greater impact on brand awareness and engagement with the performance rate at twelve percent. The mid-tier influencers achieve substantially better results and interactions than the majority of celebrities and digital stars. When a brand is associated with a mid-tier influencer, millennials are more likely to visit their profiles. When they are used to tag a brand, the chances of millennials taking a look at the social page for the brand are excellent.
Content is Critical
Consistently creating new content is a challenge for businesses. This becomes much easier with the use of spontaneous and scripted video. This is an excellent way to ensure audience engagement. The average engagement rate for a business using videos is 56 times greater than traditional channels. Some experts have predicted internet content will be as high as eighty percent video by 2019. This means a business can achieve the next level by using video on LinkedIn, Facebook and YouTube to market for the millennials.
The Process for Employee Recruiting
Millennials are also excellent options for filling job vacancies. They already have the experience and skills required to make an outstanding employee. They also possess the knowledge necessary to successfully market to other millennials. Millennials usually share specific characteristics. They possess more pertinent experience than almost another other generation. They grew up during the digital era and have a unique understanding of marketing techniques. They tend to fit in almost immediately, require little to no training and make a positive impact on a business. New employees can be trained in marketing skills, but this requires money and time. The majority of millennials already possess the necessary skills.
Attaining the Next Level
Most businesses have no desire to remain the same size. The growth of a business can provide exceptional profits. This is generally achieved through innovative and creative marketing techniques. Millennials are often the perfect fit for this type of position. The reason a company manufacturing dog food uses cute puppies in their advertising is because it has a great appeal for dog owners. This makes them more likely to purchase the product. The same is true of millennials but the range is much wider. They have experience in numerous fields, have perfected their skills and have the expertise to understand the best possible way to market a product to their generation. Hiring Millennials is just as important as marketing to millennials for the growth and success of any business.
The Trick to Business Success
The success of a business is largely dependent on their employees. Many of the younger candidates are known to change employers on a frequent basis. This means the company must consistently train and hire new employees. This is an expense that can be eliminated. The best possible candidate for any job is loyal, works hard and has a good work ethic. They take pride in their accomplishments at work and their ultimate goal is to be successful. This type of employee will have a positive impact on the business. They will inspire the people they work with, are reliable, consistent and stable. When these employees are combined with a good marketing campaign the result for the business is staggering. The most important aspects of a successful business are the employees and the marketing strategies.
The Bottom Line
There is no doubt when a business markets to millennials they can achieve both growth and increased profits. It is important to remember the best choices to help run a marketing campaign meant for millennials are other millennials. For a campaign to be truly effective the target audience must be understood. Although it is true a lot of information regarding millennials can be found through numerous sources, hiring a millennial helps ensure none of the important key aspects is missed.
About the Author: Helen Cartwright
Helen is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com
