Building a strong internet presence may not be as difficult as your SEO expert is telling you.
If you are just starting to build your internet presence or want to be sure that you have built your online presence correctly, there are some simple steps to follow. Rather than having a shotgun approach and hoping it works, use these simple proven techniques to get more traffic and visibility to your product or niche.
- Create a Blog – As far as we are concerned, there is only one blogging platform to build your internet and online presence and that is WordPress. We recommend WPMU to host your blog simply because it has an easy to use cpanel to install your blog.Next you will need a good blog theme and we strongly encourage you to look at the Divi Theme, the most popular WordPress theme in the world and the ultimate WordPress page builder.
- Twitter Page – Create a Twitter page and use it as a bill-board! Create a nice background image with your contact info and take advantage of a backlink to your website with a high Pagerank you will get from Twitter.
- Facebook Page – Creating a Facebook page (https://www.facebook.com/pages) will give you several options a personal profile page will not. One of the biggest is a Facebook page is indexed by Google, where your personal page is not.
- Content – Now that you have a Blog, you need to add content. Adding relative, informative and trending posts to your blog regarding your niche will attract readers and create followers.
This short video explains these steps in a more detail.
P.S. In this video we recomment Flexsqueeze as a Blog theme. Back in the early days it was a great theme, but in 2016 we switched to Divi Theme and love it.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.
Hi Mike,
Great post. I had a question about keywords: When I'm writing content for my blog, isn't it true that I'll need to focus on keywords that don't have too much competition if I want to rank for them? I also wanted to ask if you had any suggestions for alternatives to Google's keyword tool.
Thanks,
Jay
Hi Jay, This is what I focus on when it comes to keywords…I use no fancy keyword search tools, I simply focus on keyphrases that people will typically search for. Go to Google and be sure you have live search on. Type in your focused search phrase. Google will give you hints as you type as to the most searched phrases.
When you find the search phrase you like, be sure that their is plenty of paid advertising around that keyphrase. If there is no advertising, that means that no one is competing for that search and likely is not a very competitive search phrase.
When you are first starting out, try to find search phrases that have around 750,000 to 1,000,000 results and see how you fair…. as you start to get better at it then try for more competitive phrases.
Hope that helps.
Thanks again, Mike. I appreciate it.