If you're looking for a way to improve your marketing campaign through Twitter, you might consider using a free service called Click to Tweet.
Photo Credit – Tarik Browne
The Click to Tweet site allows you to embed links within your blog posts that your readers can click on to tweet to their followers.
The service makes it easier than ever to get your audience socially engaged with your content. Best of all, Click to Tweet's links also make it easier for you to track the success of your messages and see how often they get shared and re-tweeted.
Click to Tweet is easy and fun to use. Here's how to get the most out of this free service. (If you prefer, you can also create your own embed links without using a service – here’s how.)
How to Use Click to Tweet
1. Once you're on the site, you need to log in with your Twitter account to get started.
2. Next, type the text you want to include in your tweet. You still have to work within the 140 character limit, but remember to include the link to your blog post!
3. You may want to shorten your permanent link to make it easier to read and share. This is easy to do with a URL shortener like Bit.ly.
4. Grab the code and embed it on your blog, and presto! Any user who clicks on the link can easily retweet it from his or her own Twitter handle. This makes your content more likely to be shared!
Creating Shareable Tweets
When deciding on what text to use for your tweet, consider what kinds of content followers are most likely to click and share. Statistics, trivia tidbits and other fun facts are often highly shareable, particularly if they're surprising. For example, many users would be surprised to learn goldfish can respond to music, and might tweet or retweet this factoid to their own followers.
That's why if you have a blog post discussing any particularly interesting facts or phenomena, you should definitely embed Click to Tweet links in the content! Take this post about the world’s tallest buildings, for example. The infographic has tons of interesting facts about some of the most impressive buildings in the world. Some examples of statistics that would embed well as Click to Tweet links are: “The Burj Khalifa in Dubai is the tallest building in the world!” or “The Great Pyramid in Giza cost the modern day equivalent of five billion dollars!” Obviously follow the statistic with a shortened link to the post. It’s a shame they aren't doing this on their blog, but you can and should do it on your own!
Inbound Marketing
Click to Tweet is also great because it multiples your inbound marketing efforts. In case you’re unfamiliar with the term, inbound marketing is a type of marketing focusing on creating quality content, which will naturally cause customers to like your business. As you gain new contacts, you focus on building a relationship with them. Customer engagement is a big part of inbound marketing, and with Click to Tweet you can easily spread content through the social sphere, where your customers are.
By making your blog posts easier to share, you make it more likely followers will retweet your URL, and you also spread your content to a bigger pool of potential customers. Try your hand at embedding tweetable statistics and figures on your website today!
