Ensuring brand recall and recognition has never been more challenging.
As the digital world becomes an integral aspect of our lives, it also becomes an imperative platform for businesses.
According to Market.us, currently, there are over 4.54 billion Internet users. On average, forty thousand searches are made on Google every second! In other words, 1.2 trillion searches are done worldwide per annum. Furthermore, Google accounts for over 96 percent of search traffic via desktop.
This change in behavior has affected how brands work. Now, as per the insights gathered by Think with Google, 53 percent of purchases begin with online searches. But, owing to the sheer number of content online, it can become increasingly challenging to stand out and be noticed online.
1) Network and Build Relationships
How can you ensure that quality websites help you in building links? Simple! You try to develop good relationships with them. This is considerably easier to do when you operate in a niche. This is because such communities are much more tightly knitted and have various social groups.
In case your business does fall into such a category, first begin by contributing with relevant comments in social groups. This will allow you to build credibility and authority. As you indulge in constructive discussions with peers, you can build positive relationships that you can leverage.
While you are at it, you will gain access to recent news within your industry, which will allow you to stay informed on the subjects that most matter to you.
2) Give Testimonials Of Related Companies
Testimonial link building is ideal for both parties involved. When you add backlinks to other websites, they then return the favor by creating backlinks for your brand.
Write a few words or a detailed review of your experience of availing the service of the given company. This will help you in various ways. For starters, it will help you assume the role of a trustworthy friend for your target audience. On the other end of the spectrum, it will help you in gaining a positive image in your sector.
When the website in question publishes your testimonial on their platforms along with the link of your brand, you are likely to get more traffic. If you are unable to find quality brands to review, seek help of link outreach services. Quality ones do it all for you.
3) Start Your Own Independent Blog
Generally, a lot of companies add a tab for blogs on their websites. This is a great initiative in terms of content marketing. But, it is not as effective when generating backlinks.
To take control of the link building process, you can start your own blog independently. And make sure to maintain it. Merely having one post which features a link to your site won’t be enough. Google only takes into account relevant and credible sites.
Before your backlinks become effective, you must first build followers on your blog. Do so by writing posts frequently. Ensure that each piece of content is useful, relevant, and well-structured.
4) Analyze your competitors
There should be no place where your competitor is present, and you are not. This also holds true for link building.
Research competitors and see what backlinks they have. Then, strive to get the same backlinks for your website. You can do so by forming a professional relationship with them or by guest posting on their blogs.
5) List Your Website In Directories That Provide Value
You can get your websites listed in a variety of online directories. However, not all of them are worth getting listed in. Many don’t provide any value to users, and hence Google doesn’t exhibit them in search results.
Therefore, it is essential that you choose the right directories. By doing so, you will get the opportunity of posting the link of your website in directories. People who search for them will potentially be redirected to your website.
Apart from Google directories, seek other popular niche directories. This will allow you to target the right internet users.
6) Write Guest Posts
Guest posts are ideal for link building. Various sites allow people to publish posts on their platforms, which are relevant to their area of interest. When writing a guest post, make sure you write an article/blog that is informative and not promotional.
Ensure that the website you choose to guest post in has a high ranking. In case you select a new or poor quality website, it will negatively affect your ranking. For instance, if a website is known to deliver poorly written and misinformed content, writing a guest post on it will do you more harm than good.
7) Analyze Your Competitors
There should be no place where your competitor is present, and you are not. This also holds true for link building.
Research competitors and see what backlinks they have. Then, strive to get the same backlinks for your website. You can do so by forming a professional relationship with them or by guest posting on their blogs.
8) Distribute Infographics
Nothing generates organic traffic and backlinks like infographics. Bloggers and brands often use infographics to get their point across. This is because visual content is processed easily and much faster than written content.
By being the provider of such informative visual aids, you can effectively improve the quality and quantity of your backlinks.
Verdict: Begin Building Links!
Now that you are aware of all the best practices for ideal link building, it is time to begin improving your search engine ranking!
About the Author: Alma Causey
Alma is a Freelance writer by day and sports fan by night. She writes about Fashion and Tech. Live simply, give generously, watch football and a technology lover.
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