Search Engine Marketing

The Basics of Link Building in SEO – A Beginner’s Guide

The Basics of Link Building in SEO – A Beginner’s Guide

Every brand, company, or organization today is engaged in having backlinks on other websites to link back to their websites, hence increasing the reach of their website considerably. In this article, we shall look at the niches of link building in a very easy-to-understand way. So, let's get started!

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How Backlinks Can Drive Traffic to Your Website

How Backlinks Can Drive Traffic to Your Website

It is easier to focus more on keywords and other common on-page SEO factors than backlinks, however according to some industry experts backlinks may constitute as much as 80 percent of the impact search engine rankings algorithms have on websites.

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How to Get Your Amazon Ads to Rank Higher in 2021

How to Get Your Amazon Ads to Rank Higher in 2021

Amazon will add value to a very much unknown product right after you place it on product listings. But things are not so simple on Amazon either as one will require running PPC campaigns in the start to get some sales. Amazon uses metrics to keep an eye on the quality of an ad.

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3 Mistakes Newbie Marketers Make with SEO

3 Mistakes Newbie Marketers Make with SEO

SEO is constantly evolving. What worked a few years can be outdated at the moment and may not work in 2020. Whether you are a beginner or have been working in SEO for some time, consider the common SEO mistakes listed below.

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