Social Media Marketing

Facebook for Financial Advisors: 3 Myths, Debunked

Facebook for Financial Advisors: 3 Myths, Debunked

Is this social media marketing just a fad? Does it actually generate results for any advisers out there? What are those advisers doing, exactly, to make it work? And, finally, does it have to cost a fortune? Here’s what I know from pouring over industry research and investing over $100K into building Facebook marketing campaigns for financial advisers.

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How to Check Who is a Twitter Bot, and Who is Not?

How to Check Who is a Twitter Bot, and Who is Not?

Who is a Twitter Bot and how can you to tell who is not? There are a lot of different kinds of Twitter bots, and a study released by the University of Southern California suggested that up to 15 percent (48 million) of Twitter’s user base could be bots. But what is the real definition of a Bot?

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