As an experienced online marketer and WordPress developer, I know the importance of internal linking for SEO. Internal linking is the process of linking to other pages on your website from within your content. This helps search engines understand the structure of your website and the relationships between different pages.
Internal linking can also help to improve your website's ranking in search engine results pages (SERPs). When Google sees that your website has a well-structured internal linking system, it is more likely to rank your pages higher in the SERPs.
How internal linking works
When you create an internal link, you are telling Google that the two pages are related. This helps Google to understand the structure of your website and the relationships between different pages.
For example, if you have a blog post about "how to choose the right SEO keywords," you could create an internal link to a page on your website about "keyword research." This would tell Google that the two pages are related and that the keyword research page is a valuable resource for people who are interested in learning more about how to choose the right SEO keywords.
Why internal linking is important for SEO
There are a few reasons why internal linking is important for SEO:
- It helps Google understand the structure of your website. When Google crawls your website, it looks at the internal links to understand how the different pages are related. This helps Google to index your website correctly and to rank your pages in the SERPs.
- It helps Google discover new pages on your website. When Google crawls your website, it follows the internal links to discover new pages. This helps Google to find all of the pages on your website, even if they are not linked to from any external websites.
- It helps to distribute PageRank throughout your website. PageRank is a metric that Google uses to measure the importance of a web page. When you create internal links, you are passing PageRank from one page to another. This helps to improve the ranking of all of the pages on your website.
How LinkWhisper can make internal linking easier and more efficient
LinkWhisper is a WordPress plugin that makes it easy to add internal links to your content. It scans your content for keywords and then suggests relevant pages on your website that you can link to.
LinkWhisper also makes it easy to manage your internal linking structure. You can see a list of all of the internal links on your website, and you can easily remove or edit links.
Here are some of the benefits of using LinkWhisper for internal linking:
- Save time: LinkWhisper saves you time by automatically suggesting relevant internal links for your content.
- Improve your SEO: LinkWhisper helps you to improve your website's SEO by making it easy to create a well-structured internal linking system.
- Increase traffic: LinkWhisper helps you to increase traffic to your website by making it easy to link to your most important pages.
- Boost conversions: LinkWhisper can help you to boost conversions by making it easy to link to your product pages and landing pages.
Conclusion
Internal linking is an important part of SEO. By creating a well-structured internal linking system, you can help Google to understand the structure of your website, distribute PageRank throughout your website, and improve your website's ranking in SERPs.
LinkWhisper is a WordPress plugin that makes it easy to add internal links to your content and to manage your internal linking structure. If you are serious about SEO, then I recommend using LinkWhisper to improve your website's internal linking.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.